Fine print and qualifications

It is common practice for advertisements to include some information in fine print. This information must not contradict the overall message of the advertisement. For example, if an advertisement states that a product is ‘free’ but the fine print indicates some payment must be made, the advertisement is likely to be misleading.

Comparative advertising

Some advertisements or sales material may compare products or services to others on the market. These comparisons may relate to factors such as price, quality, range or volume.

Comparative advertising can be misleading if the comparison is inaccurate or does not appropriately compare products.

Bait advertising

Bait advertising takes place when an advertisement promotes certain (usually ‘sale’ prices) on products that are not available or available only in very limited quantities. It is not misleading if the business is upfront in a highly visible, clear and specific manner about the particular product ‘on sale’ being in short supply or on sale for a limited time.

Environmental (‘green’) claims

Environmental claims may appear on small household products such as nappies, toilet paper, cleaners and detergents through to major white goods and appliances. They may include statements about environmental sustainability, recycling, energy and water efficiency or impact on animals and the natural environment, for example 'green', 'environmentally safe' or 'fully recycled'.

Businesses making these claims must be able to substantiate them.


What is your information worth? We will never share or sell your information.

  • Are you willing to sacrifice your personal contact information for 500 FREE or discounted business cards? Do you enjoy junk mail in your home or office mailbox? Junk e-mail? How about telemarketing phone calls?
  • Is giving away detailed information on every important employee within your company for your competition or a headhunter to use maliciously okay with you?
  • In the age of identity theft, is giving up your personal information in order to save a few dollars on business cards really in your best interest?
  • Currently our range is printed locally, however, if in the future we choose to source our products from secure reputable overseas suppliers we will make this clear to you during the quote stage and with your approval only proceed to print.