A well-designed Business Brochure can help your business generate more leads and promote brand awareness, which could increase your income.
Appealing to Multiple Senses
OK, what if your target audience is connected and wants information sent electronically? Great, send it to them, but be ready with printed material to put in their hand on a sales call, during a presentation, or while attending a trade show. Occasionally, a mailer may be effective as well. There are businesses that still successfully market through direct mail.
Even if your prospect has connected with you electronically, most people respond positively to something in their hand, something they can contextually feel. A DL Brochure, pamphlet, booklet or one-pager may connect with a prospect in ways other media can.
Why not use every tool available to spotlight your products? A well-designed, informative print piece may mean the difference between adding a new client and losing the opportunity to serve them, thus making booklet printing prices a minimal investment.
You must know what the overall goal of your brochure printing project is. BPP will allow you to be in complete control when customizing your order. You can upload your file directly to the site and choose how quickly you need your order delivered. Save time and hassle by using Budget Print Plus to take care of all your DL Brochure printing needs.
Have your brochures at your next chamber of commerce or networking event. It can help open up a conversation when someone gets a visual representation of what your company does or what you are marketing.
Send out brochures as a mailer. It's easy to adjust your design slightly to meet all of the postal standards, and it’s easy to get your products and services into the hands of prospective and existing customers.
DL Brochures are the marketing tools everyone has, but few know how to use them. There are several different situations where brochures can be employed, which is why many companies print several different types of brochures. That said, small businesses on tight budgets can print a single brochure and have it serve all situations. Either way, the investment in brochures often remains wasted because they’re used for little more than information dispersal. But savvy marketers know brochures can be powerful sales tools, especially suited for generating leads. Whether you leave brochures on countertops, in trade show grab bags, or anywhere else, potential customers pick them up without first meeting you, read on to learn three tricks to turning your brochures into lead generation monsters.
So many brochures waste so much space discussing the characteristics of the business. Fast fact: customers unequivocally do not care about you. They care about themselves. And if you’re asking them to part ways with their money, you have to give them an incentive that makes them willing participants in the transaction. In short, you have to make customers want to provide you with their money in exchange for something they perceive as equal or greater value.
So how do you do this? By creating desire. Use your brochure space to discuss the benefits your customers will enjoy by buying from you. Tell them how you’ll solve their problems, make life easier or give them an experience they’ll never forget. When they want to buy from you, closing the deal is oh-so-easy.
You have to sweeten the deal now that customers want to buy from you. Use part of your brochure to deliver a time-limited offer that gets customers off the fence. A good offer is one that customers will perceive as valuable (that is to say, they feel they are getting more in exchange for their money than their money is worth), and that is profitable to you. Up the ante by placing a time limit on your offer, and customers will respond out of fear they’re missing the deal of a lifetime.
You can turn one panel of your brochure into a response card in which potential customers list their names and contact information, as well as any other information you’d like to collect, and then return the panel to you. You could also double your lead generation capabilities by offering an even more significant discount to those who list a friend or family member on their response card (you will probably want to extend the offer to that person as well). Have your printing company place perforation on your brochure response panel so customers can easily separate it and keep the marketing literature inside your brochure.
Brochure lead generation doesn’t have to be difficult, but chances are it can be more successful than you ever thought when you take the three tips listed here to heart and employ them in your next brochure.
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