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Making An Impression with personalised stationery, considering how much time and effort business owners pour into every single aspect of their companies, it is interesting how many of them miss a key element in their communication with prospective clients.
The sales letter is a tried-and-true method of pitching to clients, and potential customers, with each word carefully selected to try and elicit the perfect response delivered in custom printed envelopes.
Fonts are painstakingly picked out for the letter; will this one be too stuffy? Will that one be too casual? The
Except, what about the C5 Envelope? That letter, the one the business has poured so much effort into, the one with all the salesmanship, is going to be completely ineffective if it is stuffed into a crumpled, hand-written C5 Envelope. After all, for that wonderful letter to be read, it first has to find its way out of the envelope, and if the envelope looks unprofessional, the customer will not even bother taking out the letter. This is why companies should use custom Printed Envelope to get the best impression from the moment the letter lands in a prospect's fingers.
Why do some companies skimp on custom C5 Printed Envelope? It is not a matter of saving money, as printing high-quality envelopes is hardly a massive cost undertaking. It is actual, more often than not, oversight, or possible, just a lack of understanding of the importance of making a good first impression, not just a good impression.
BPP online printing
Artwork Size 224x114mm finished size 220x110mm. Printable area is 11mm from the top and 5mm alround. Artwork therfore cannot be bigger than 210x94mm
Full colour 1 side only Printable area
Artwork size is 239x124mm. Finished size is 235x120mm with a printable area of only 224x108mm with 11mm from the top unprintable and then 5mm all-round for the border.
Full colour one side. Optional Secretive wallet which has a pattern printed on the inside of the envelope. Window faced or non window faced are also available.
Deluxe envelopes are slightly larger than the DL envelopes for mailing thick documents.
Artwork size C4 (324x229mm)
Artwork size C5 (229 x162mm)
The choice of colour should be appropriate to the product being offered. If you are marketing medical services or life insurance, stick with neutral colours. However, if you are offering computer software or sports equipment, go crazy with colour.
Your printed envelopes can offer a peek inside through a glassine window to a colourful photograph of your product, a membership card or contest entry form.
If you have a product or service that's fun, think about enhancing your printed envelopes with rubber stamps or post-it notes. Rubber stamps printed in red or black suggest urgency. Be sure your rubber stamp effects look authentic: a border with rounded edges helps. Design the rubber stamp effect to convince the recipient that you added this stamp just as the envelope was going out. Obviously, you cannot put a real post-it on the envelope as it would never survive the postal journey. You can print a post-it note effect. Be sure to add a drop-shadow. If these are done well, the recipient may even reach out to detach the note.
Now, what should you say on the rubber stamp or the post-it note? Some marketers have found success by turning their recipients into co-conspirators. You can accomplish this with a "they do not want you to know this" warning. Clichés’ though they are, "Private Invitation" or "Free issue! Better grab it fast!" or "It is our 50th anniversary and you'll celebrate it with us" might get more envelopes opened.
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